Understand usage, analytics, and reporting
Usage and analytics tell you whether BizRnR is saving missed opportunities, creating leads, and staying within your expected monthly volume.
Usage
Usage tracks billable customer-facing interactions. On the AI Receptionist plan, the included monthly allowance is 100 interactions. Overage is billed at the plan's per-interaction rate. Internal dashboard actions, admin searches, and model processing are not billable customer interactions.
Analytics
Analytics pages may include call volume, answer rate, lead capture, booked appointments, channel performance, trends, and conversion indicators. The exact view depends on your plan and enabled modules.
Reading trends
Look for patterns:
- More after-hours calls than expected.
- High unanswered or abandoned rates.
- Common questions the AI cannot answer.
- Channels with high volume but weak conversion.
- Days or locations that need staff follow-up.
Attribution
Attribution connects calls, messages, and leads back to sources when data is available. For example, a website visitor may become a call, a call may become a contact, and a contact may become a booked appointment. Attribution is directional, not magic; it depends on clean identifiers and connected systems.
Reports
Use reports for weekly review. A practical weekly check is:
- Total calls and messages.
- Leads captured.
- Bookings or follow-up requests.
- Top unanswered questions.
- Usage against monthly allowance.
- Any failed calls, sync errors, or support tickets.
If numbers look wrong
Check filters, date range, timezone, and whether you are viewing all locations or one location. If the issue remains, contact support with the metric name, date range, expected number, and a screenshot of the page.